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The Taste

of Reunion

About the project

Victoria: Cempasúchil — The Taste of Reunion celebrates the Day of the Dead with the launch of a new limited edition product — a beer made with cempasúchil petals — that reunites the living and the dead. For this integrated campaign we shot, scored, and post-produced a three-minute film

that pictures families coming together with their loved ones by keeping the holiday’s traditions alive. For digital channels, we produced fit-to-format content and four tabletop films inspired by each region’s Day of the Dead cuisine.

Client: Cerveza Victoria

Year: 2023

Role: Pitch Creative & Digital Film Director


Director: Salomon Ligthelm

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