About the project
Victoria: Cempasúchil — The Taste of Reunion celebrates the Day of the Dead with the launch of a new limited edition product — a beer made with cempasúchil petals — that reunites the living and the dead. For this integrated campaign we shot, scored, and post-produced a three-minute film
that pictures families coming together with their loved ones by keeping the holiday’s traditions alive. For digital channels, we produced fit-to-format content and four tabletop films inspired by each region’s Day of the Dead cuisine.
Client: Cerveza Victoria
Role: Pitch Creative & Digital Film Director
Director: Salomon Ligthelm