About the project
With ambitious European growth plans, Chinese phone giant OPPO needed an attention-grabbing launch campaign for its flagship Find X3 series. Based on the concept Awaken Colour, we wrote and designed launch and product websites alongside a series of films that showcase the innovation of OPPO’s smartphones.
The films include instructional animations, a stylised unboxing (with Hans Zimmer soundtrack), and two how-to videos with professionals demonstrating Find X3 Pro’s billion-plus colour capabilities through hyper-vibrant visual experiments. In a social campaign equally awash with vivid colour, we painted a whole new picture of possibilities for OPPO in Europe.
Client: Oppo Find X3
Role: Pitch Creative
Co-Directors: Catherine Millais & Andrew Buckley