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Oppo Find X3


About the project

With ambitious European growth plans, Chinese phone giant OPPO needed an attention-grabbing launch campaign for its flagship Find X3 series. Based on the concept Awaken Colour, we wrote and designed launch and product websites alongside a series of films that showcase the innovation of OPPO’s smartphones.

The films include instructional animations, a stylised unboxing (with Hans Zimmer soundtrack), and two how-to videos with professionals demonstrating Find X3 Pro’s billion-plus colour capabilities through hyper-vibrant visual experiments. In a social campaign equally awash with vivid colour, we painted a whole new picture of possibilities for OPPO in Europe.

Client: Oppo Find X3

Year: 2021

Role: Pitch Creative


Co-Directors: Catherine Millais & Andrew Buckley

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